Lunar is a boutique consultancy that partners with clients to develop business and brand strategy, and to recommend and deliver marketing initiatives.
We offer an objective perspective and insightful thinking to bring focus and impact to brands – the business strategy that drives them and the operational realities that define them.

If you are looking for holistic brand and marketing solutions that are integrated with your commercial plans and that resonate with your target market/s, talk to us.

We listen intently, we think practically, and we always deliver.
Lunar was established by Cindy McEwan following over 25 years working in the Marketing, Advertising and Communications industries in Christchurch and London.

She has been involved in a number of award-winning brand projects and advertising campaigns, and has developed a comprehensive understanding of the brand spectrum from strategy through to implementation.

The combination of her brand strategy, management and governance experience enables her to bridge the gaps between business drivers, operational delivery and end user expectations across a variety of sectors and industries.
Lunar offers a range of services from planning and consulting through to development and delivery. We believe that any solutions, initiatives and campaigns must be grounded in coherent and resolved strategy in order to resonate and have impact. Outputs always need to deliver on business drivers, be operationally supported, and resonate with the right audiences in order to be effective.

When it comes to our involvement in your business, we adapt our services to your needs and budget. Whether you are looking for strategic input and support for Boards and Management, resource to supplement your internal Marketing team, or you require specialist skills for a particular project, Lunar can scale involvement up or down.

As a boutique consultancy, we engage with a range of reputable brand and marketing specialists as and when required. You don’t pay for an agency model with huge overheads that dilute the value you receive.
  • Strategic Consultancy
  • Marketing Planning
  • Market Insights and Stakeholder Engagement
  • Brand Design and Campaign Concept Development
  • Brand Positioning and Messaging
  • Creative Execution and Implementation
  • Website Design and Development
  • Media Planning and Buying
  • Copywriting and Content Generation
  • Project Management